Audience Measurement with Video Analytics

Audience Measurement

How effective IS digital signage?

Now you can find out, with Crystal Display's Audience Measurement.

Crytal Display's Audience Measurement helps clients measure the effectiveness of digital signage over traditional print media, whether it be real estate displays, in-store marketing or out-door marketing. With Crystal Displays latest Audience Measurement solutions, we can help businesses understand shopper behavior.

Realise the benefits of innovative audience measurement and retail intelligence technologies:

• Capture age of audience
• Capture gender of audience
• Measure number of impressions
• Monitor number of browsers
• Understand engagement levels
• Measure dwell time
• Measure store traffic flow
• Increase shopper conversion rates

Crystal Display's fully automated Audience Measurement solution has been developed specifically for use in digital signage systems. Using face detection and tracking technology to detect faces and impressions captured by digital optic devices. Crystal Display can include powerful metrics and functionality with your digital signage solution

Crystal Display Analytics empowers businesses by providing intelligence that enables you to understand audience characteristics captured by your displays, including:

• Actual Impressions - The number of people who look at your displays
• Length of Impressions - How long people look for
• Potential Audience Size - The number of people who walk by
• Dwell Time - How long people stay near your displays
• Anonymous Demographics - Demographics of your audience (gender and age bracket)

Crystal Display Analytics unleashes a power from within your digital signage by providing measurement information that allows you to understand how your media is performing. Utilising these metrics can help you realise benefits including:

• Understanding ROI
• Understanding ROO (Return on Objectives) such as changes in consumer behaviour
• Determining the best locations for displays
• Tailoring screen content based on audience characteristics
• Providing proof of performance metrics for your displays
• Understanding audience engagement levels
• Comparing metrics with industry standards including CPM, CPP, and GRP
• Offering pay-per-impression billing for achieved audience targets
• Optimising advertising based on accurate audience measurement data