Crystal Display News

Crystal Display Launches Facebook App

Tue, 26 Jul 2011

Crystal Display has launched a new Facebook Property Listing tool.

Crystal Display's new Property Listing Facebook App enables clients to automatically showcase their listings on their Facebook company page. "One of the clear messages we hear from Real Estate Agents all around Australia and New Zealand is, Real Estate windows and shop-fronts don't sell properties, they're there almost exclusively to help generate listings".

Crystal Display's Managing Director, Ben Fisher talks about the concept of the new Facebook Real Estate Property Listing app and what prompted its creation.

"We're looking to take a more proactive approach in helping our clients achieve their goals with both listing and selling properties. Our aim is to provide the tools that help them achieve an even greater level of exposure whilst making it really easy and cost-effective for them to do so. The Crystal Display Facebook Property Listing App helps achieve a dynamic and 'always up-to-date' Facebook presence by providing a really simple and easy to use system that not only enables them to display their property listings on their Real Estate Display in the shop-front window, but also online - where in most cases is the place where properties are being found by the buyers".

"Facebook property listings is now an integrated feature of our real estate digital signage platform and we believe it's a perfect complement to any Real Estate agents Facebook page. The best part about it is, the information published on our clients digital real estate displays is the same property information used on the Facebook page. What this means for our clients is they don't have to manage separate systems, it's all completely integrated so when they make a change on their property listing on the screen, the information is automatically updated on their Facebook page".

"It's well established that businesses who are more active on social networking sites such as Facebook are reaching a wider audience, especially those who live further abroad than their shop-front window. Whilst the property listings displayed on our clients digital screens look great, we realised this alone wasn't maximising the capability of the systems we provide. It's also well established that businesses who are active on social networking sites such as Facebook are more likely to influence buying decisions".

"All new clients who purchase a Crystal Display system will now automatically have the Facebook Real Estate Property Listing App available to them, we're making this a standard inclusion within our Real Estate Display product offering. For new clients who don't have a Facebook company page, we'll include that for free too."